FIU and Pitbull Reach Agreement on Naming Rights
Pitbull
By Tucker Harlin
Mr. Worldwide expressed his Florida International love by reaching an agreement with the university to give him everything in regard to naming rights. This means FIU Stadium is now “Pitbull Stadium.”
Along with naming rights, Pitbull will have Voli 305 Vodka (not Fireball) sold at games, two 40 person suites, and will be able to use the stadium ten days per year.
The new home of FIU Football: Pitbull Stadium.
— Front Office Sports (@FOS) August 6, 2024
In a 5-year, $6M deal, Pitbull is getting:
• Naming rights to FIU Stadium
• Voli 305 Vodka sold at games
• Two suites for up to 40 people
• Use of the venue for 10 days/year
• The title "Official Entrepreneur of FIU Athletics" pic.twitter.com/cQHcD3W0AH
Pitbull is the first artist to be granted naming rights to a college football stadium and a different angle on the possibility of corporate naming rights in college athletics venues.
So what other schools could pull off this feat?
It likely wouldn’t happen in the ranks of power conference due to the prevalence of traditionalism across the landscape, but it’s fun to think about.
Tennessee is a state filled with musicians at every corner. If the Vols absolutely had to bring in a musician for a naming rights deal, Dolly is available to have an athletics facility named after her.
Nashville is also home to a multitude of country artists, so Belmont and Vanderbilt in particular wouldn’t have any trouble finding a high profile musician for a facility.
Memphis might have the most options should this idea come to fruition.
Justin Timberlake is an option if the Tigers were looking for a pop artist. Stax was a prominent recording studio for soul music, so any living artists that went through there could be options.
There are of course countless hip-hop options, so Three 6 Mafia Tiger Stadium could be the Liberty Bowl’s future.
